"You never get a second chance at a first impression." While Mr. Rogers was talking about people, it is also applicable to homes, especially when they are on the market.

In selling your home, it's extremely important to make sure that the first impression is a favorable one. that's the purpose behind this whole brochure.

Model Homes Look Great

If you've ever been in model homes, you know how great they look.

When homes have that kind of appeal, they sell quickly and usually for the highest price possible. Another interesting characteristic of good-looking homes is that, usually, the transaction is remarkably free of problems.

Get Your Home Sold at Top Dollar, Free of Hassle

That's right! Top dollar. Hassle-free. That's what we want.

Go ahead and implement the things in this booklet, and don't wait to see if it will sell without them.

You'll never have more activity on your home than you will in the first three or four weeks of the listing. The reason is simple: There are a lot of buyers out there who have seen everything now available, and for one reason or another still haven't bought. So when a new property does hit the market, buyers and agents will all scramble to get a look at it.

After the initial surge of interest, the only people to look at it will be those buyers new to the marketplace.

Make the Checklist Work for You

The blank lines in the checklist are for making any notes that will help. For example: Which family member will do the job? Or, what day and time will your family and/or somebody else do it? Or, where did you leave off? Or (best of all), is it already done?

Drive-up Appeal